Which CarMazium Retail Package Is Right for You? Basic £1 vs Standard £10 vs Premium £25

Compare CarMazium Basic, Standard and Premium retail packages in 2026, including HPI, Featured Boost, listing benefits and which option best fits your sale.

CarMazium Team 20 September 2026 11 min read
Which CarMazium Retail Package Is Right for You? Basic £1 vs Standard £10 vs Premium £25
In this article

CarMazium's retail marketplace gives sellers three simple package choices:

  • Basic — £1 one-off
  • Standard — £10 one-off
  • Premium — £25 one-off

All three are designed for sellers who want to advertise directly to retail buyers rather than use the 24-hour dealer auction.

The difference is not simply the price.

Each package gives the seller a different level of vehicle-history support and listing promotion.

The best choice depends on what you want from the advert.

This guide compares all three packages in detail.

Basic vs Standard vs Premium at a Glance

FeatureBasicStandardPremium
One-off price£1£10£25
Public marketplace listingYesYesYes
Buyer offersYesYesYes
Buyer chatYesYesYes
HPI includedNoYesYes
HPI optional add-onYesNot neededNot needed
Featured Boost includedNoNoYes, first 28 days
Featured Boost optionalYesYesIncluded initially
Package badge/presentationBasicStandardPremium
Retail buyer fee£0£0£0

The current live package information is shown on CarMazium Pricing.

Basic Retail — £1 One-Off

Basic is the entry-level retail package.

It costs £1 one-off.

It gives the seller a public marketplace listing and access to the normal retail selling flow.

The current Basic package includes:

  • public marketplace visibility,
  • buyer offers,
  • buyer chat,
  • HPI as an optional extra,
  • and Featured Boost as an optional extra.

The listing is advertised until sold under the current live package structure.

Who Is Basic Best For?

Basic may suit sellers who want:

  • the lowest possible retail listing cost,
  • control over the asking price,
  • direct buyer offers,
  • direct buyer chat,
  • no bundled HPI requirement,
  • and no bundled promotion.

It is especially suitable where the seller already has strong supporting information for the car and does not want to pay for extras they may not need.

Why Basic Is Different From Auction

Basic is still a retail listing.

That means the seller sets an asking price and waits for buyers to make offers.

Auction is different.

The dealer auction:

  • costs £0 to list,
  • runs for 24 hours,
  • allows verified traders to bid,
  • and uses a reserve-price model.

So the question is not only:

£0 or £1?

It is also:

Trade auction or retail advert?

If you want to compare those two routes first, see CarMazium Auction vs Retail.

Basic and HPI

HPI is not compulsory with Basic.

If the seller wants an HPI vehicle-history check, it can currently be added for £9.99.

That makes:

  • Basic alone: £1
  • Basic + HPI: £10.99

This matters when comparing Basic with Standard.

Standard Retail — £10 One-Off

Standard costs £10 one-off.

It includes:

  • everything in Basic,
  • an HPI vehicle-history report,
  • and Standard package presentation.

Featured Boost remains optional.

The main reason to choose Standard is simple:

you want HPI included without moving to the Premium package.

Why Standard Can Be Better Value Than Basic + HPI

The separate HPI add-on costs £9.99.

Basic costs £1.

Basic + HPI therefore costs £10.99.

Standard costs £10 and already includes HPI.

At the current pricing, Standard is therefore 99p cheaper than buying Basic and adding HPI separately.

That makes Standard the obvious retail choice for many sellers who know they want the history report.

What Does the HPI Report Add?

An HPI vehicle-history report can help provide buyers with additional recorded-history information.

Depending on the available data, it can cover areas such as:

  • outstanding finance,
  • insurance write-off history,
  • stolen-vehicle records,
  • mileage anomalies,
  • and registration or plate changes.

That can strengthen buyer confidence where the report is clean and consistent with the seller's description.

However, HPI should not be treated as a mechanical inspection.

A vehicle can have a clean history report and still have:

  • worn tyres,
  • warning lights,
  • suspension faults,
  • body damage,
  • or maintenance issues.

History and mechanical condition are different things.

Who Is Standard Best For?

Standard may suit sellers who:

  • want a public retail listing,
  • want HPI included,
  • do not necessarily need extra promotion,
  • want a simple middle package,
  • and prefer paying £10 rather than adding HPI to Basic separately.

For many sellers, Standard is the straightforward "history included" option.

Premium Retail — £25 One-Off

Premium costs £25 one-off.

It includes:

  • everything in Standard,
  • HPI vehicle-history report,
  • Premium listing presentation,
  • Premium package badge,
  • and a 28-day Featured Boost.

This is the highest retail package.

It is designed for sellers who want both vehicle-history support and additional marketplace visibility.

Why Premium Is More Than "Standard Plus £15"

The price difference between Standard and Premium is £15.

But the standalone Featured Boost currently costs £25 for 28 days.

That means a seller moving from Standard at £10 to Premium at £25 pays £15 more and receives the first 28-day Featured Boost included.

From a package-value perspective, that can be attractive.

Premium is therefore not simply a more expensive badge.

The included promotion has its own standalone price.

Premium Compared With Buying Add-Ons Separately

Consider the current standalone prices:

  • HPI: £9.99
  • Featured Boost: £25

If a seller used Basic and bought both separately:

  • Basic: £1
  • HPI: £9.99
  • Featured Boost: £25
  • Total: £35.99

Premium is £25 and includes HPI plus the first 28-day boost.

That is a difference of £10.99 in favour of Premium at the current pricing.

This makes Premium the strongest-value package for sellers who already want both add-ons.

Who Is Premium Best For?

Premium may suit sellers who want:

  • maximum initial retail exposure,
  • HPI included,
  • the first 28-day Featured Boost included,
  • stronger listing presentation,
  • and a simple all-in package rather than separate upgrades.

It may be especially useful where the seller wants to give the advert its strongest launch.

Does Premium Guarantee More Enquiries?

No.

Premium can improve visibility and presentation, but buyer response still depends on:

  • the car,
  • the price,
  • location,
  • photos,
  • specification,
  • condition,
  • service history,
  • and current market demand.

A poorly priced car does not become correctly priced simply because it is boosted.

The package supports the advert.

It does not replace realistic pricing.

Which Package Is Best for a Cheap Car?

For a lower-value car, sellers may prefer to keep advertising cost low.

Basic at £1 can make sense where:

  • the car is straightforward,
  • the seller is comfortable without HPI,
  • and extra promotion is unlikely to justify the additional spend.

But low-value does not automatically mean Basic.

If the car's history is likely to matter to the buyer, Standard may still be worthwhile.

Which Package Is Best for a Higher-Value Car?

On a more valuable vehicle, £10 or £25 may represent a very small percentage of the asking price.

A seller of a £20,000 car may feel that:

  • HPI,
  • better presentation,
  • and extra visibility

are worth the additional package cost.

That makes Standard or Premium more attractive.

The best decision should be based on the likely benefit, not only the absolute listing fee.

Which Package Is Best for a Car With Strong History?

A car with:

  • full service history,
  • low mileage,
  • desirable specification,
  • two keys,
  • clean MOT history,
  • and strong condition

may benefit from having HPI included because the history report can reinforce the overall presentation.

Standard or Premium can make sense where the seller wants to present the car as comprehensively as possible.

Which Package Is Best for a Car With Category S or N History?

A vehicle with insurance-category history should always be described accurately.

A history report can help confirm the recorded status, but the seller should still explain:

  • what category applies,
  • what damage occurred where known,
  • what repair work was carried out,
  • and what evidence is available.

Premium promotion does not make category history disappear.

Transparency remains more important than advertising level.

See our guide to Category S vs Category N.

Which Package Is Best for a Rare or Specialist Car?

A rare, enthusiast or unusual vehicle can sometimes benefit from extra visibility because the right buyer may be harder to find.

Premium can help increase exposure during the first 28 days.

However, niche vehicles can also require patience.

A seller should still use:

  • accurate specification,
  • detailed photos,
  • specialist information,
  • and realistic pricing.

Is HPI Mandatory on Standard or Premium?

HPI is included automatically in Standard and Premium.

The seller is not paying another separate HPI add-on charge on top of the package.

For Basic, HPI remains optional.

For Auction, HPI also remains optional.

No.

Standard includes HPI but does not currently include Featured Boost.

The seller can buy the boost separately for £25 for 28 days.

If the seller knows they want both HPI and a boost, Premium is usually the more logical package.

Yes.

Premium includes the first 28-day Featured Boost.

After that initial included period, any additional boost would follow the current optional-add-on pricing.

Do Retail Buyers Pay Any CarMazium Buyer Fee?

No.

Retail buyers pay £0 CarMazium buyer fee.

This is true whether the seller uses:

  • Basic,
  • Standard,
  • or Premium.

The retail package fee belongs to the seller's listing choice.

The buyer does not get charged a separate CarMazium retail purchase fee.

Who Receives the Vehicle Money?

The seller.

The buyer pays the seller directly for the car.

CarMazium does not receive or hold the purchase price.

The platform collects its own:

  • listing fees,
  • applicable add-on charges,
  • and other relevant platform fees.

But the vehicle sale money remains between buyer and seller.

Does the Retail Package Change the Vehicle Payment Flow?

No.

Basic, Standard and Premium all use the same underlying vehicle-payment principle.

The buyer pays the seller directly.

The package changes the listing features and promotion, not who receives the car money.

Is There a Subscription?

No.

The current retail packages are one-off listing fees.

That means:

  • Basic: £1 one-off
  • Standard: £10 one-off
  • Premium: £25 one-off

There is no monthly retail seller subscription attached to those package prices.

How to Choose in 30 Seconds

Choose Basic if:

  • you want the lowest-cost public listing,
  • HPI is not essential,
  • and you do not need a bundled boost.

Choose Standard if:

  • you want HPI included,
  • you do not need Featured Boost immediately,
  • and you want strong value at £10.

Choose Premium if:

  • you want HPI,
  • you want the first 28-day Featured Boost,
  • and you want the strongest retail package from the start.

Example 1: £2,500 City Car

The seller wants:

  • simple public advert,
  • buyer chat,
  • buyer offers,
  • lowest possible listing cost.

Basic at £1 may be enough.

Example 2: £7,000 Family Hatchback

The seller wants:

  • HPI included,
  • good buyer confidence,
  • but no special promotion.

Standard at £10 may be the better fit.

Example 3: £18,000 Premium SUV

The seller wants:

  • HPI,
  • stronger launch visibility,
  • Premium presentation,
  • and no need to add the first boost separately.

Premium at £25 may offer the strongest package value.

Example 4: Basic Seller Later Wants a Boost

A seller may start on Basic and later decide that the listing needs more exposure.

The Featured Boost can be purchased separately at the current £25 / 28-day rate.

That flexibility means Basic does not permanently lock the seller into a low-visibility route.

Example 5: Seller Chooses Basic Then Wants HPI

The seller can add HPI separately for £9.99.

However, at current pricing:

  • Basic + HPI = £10.99
  • Standard = £10 with HPI included

That means Standard would have been slightly cheaper.

This is why it is worth thinking about HPI before choosing the package.

What About Auction?

Retail packages are not the only option.

If you would rather let verified motor traders compete, CarMazium Auction costs the seller £0 to list.

The auction runs for 24 hours.

A successful qualifying handover can also result in the £100 CarMazium seller reward.

That route is separate from Basic, Standard and Premium.

If you are not sure which selling method suits the car, see How to Sell Your Car on CarMazium.

Common Mistake: Choosing Only by Price

The cheapest package is not automatically the best value.

If you already want HPI, Standard costs less than Basic plus HPI.

If you already want HPI and a boost, Premium bundles those features more cheaply than buying them separately with Basic.

Package value depends on what you intended to buy anyway.

Common Mistake: Paying for Premium but Ignoring the Listing Quality

Premium cannot compensate for:

  • poor photos,
  • missing details,
  • unrealistic asking price,
  • unclear service history,
  • or undisclosed faults.

The strongest advert combines:

  • correct package,
  • accurate information,
  • good photos,
  • realistic price,
  • and honest description.

Common Mistake: Assuming HPI Replaces Inspection

HPI is a vehicle-history tool.

It does not tell the buyer everything about:

  • engine condition,
  • suspension,
  • tyres,
  • gearbox,
  • warning lights,
  • or current mechanical health.

For physical condition, an independent inspection may still be useful.

CarMazium also offers TradeXchange Vehicle Inspection.

Frequently Asked Questions

What Is the Cheapest CarMazium Retail Package?

Basic at £1 one-off.

Does Basic Include HPI?

No.

HPI is optional and currently costs £9.99 separately.

Does Standard Include HPI?

Yes.

Standard costs £10 and includes HPI.

Does Premium Include HPI?

Yes.

Premium costs £25 and includes HPI.

Yes.

Premium includes the first 28-day Featured Boost.

£25 for 28 days.

No.

It remains optional.

Do Retail Buyers Pay a CarMazium Fee?

No.

The retail buyer fee is £0.

Does CarMazium Hold the Vehicle Purchase Money?

No.

The buyer pays the seller directly.

The Bottom Line

The three CarMazium retail packages are designed for different seller needs.

Basic — £1: the lowest-cost public retail listing, with optional HPI and optional Featured Boost.

Standard — £10: includes HPI and is particularly strong value if you already want a vehicle-history report.

Premium — £25: includes HPI plus the first 28-day Featured Boost and Premium presentation.

For sellers who want both HPI and additional visibility, Premium offers the strongest bundle.

For sellers who only want a simple public advert, Basic keeps the cost exceptionally low.

For sellers who want history verification without a boost, Standard sits neatly in the middle.

Check the latest live pricing on CarMazium Pricing or start your retail listing.

Sell your car your way

Ready to turn your research into a real sale?

List in the CarMazium dealer auction for £0, or advertise retail from £1. Qualifying successful auction sales can receive a £100 seller incentive.